Following simultaneous launches in Beijing and Berlin, KN Taiwan held a press conference in Taipei to unveil the new BenQ-Siemens S88, the first handset launched under the new joint BenQ-Siemens brand in the Taiwan market.

The press conference successfully conveyed the new brand and the new product. To reflect the fusion of Eastern culture and Western technology, the press conference began with a performance combining Chinese opera with Western hip hop. In order to emphasize the handset's four key functions, each was demonstrated individually and units were available for experimentation in a product display area.

The event generated widespread coverage including 11 TV stations and eight tier-one daily newspapers. The company's new brand vision and the phone's display technology were mentioned in nearly all reports. Most important of all, the new brand image of BenQ-Siemens was firmly established by this event.