KN Shanghai recently launched The Regent Shanghai, the first ultra luxury Regent Hotel in China.

In an already crowded luxury hotel market, the challenge was to make The Regent Shanghai a standout destination amongst Shanghai's social elite and China's traveling business executives. To do this Ketchum focused on the modern design attributes of the hotel, Regent's legendary service and the hotel's outstanding facilities, including its gourmet restaurants, breathtaking infinity-edged pool and the stylishly appointed rooms, where you can enjoy a rainforest shower whilst admiring the stunning views of Shanghai's dramatic skyline. With headlines focusing on "Luxurious Dream Of The Orient", "O2on2 Presents Global Gourmet Tour", "Amici Offers Italian Christmas Fare", extensive coverage and in-depth features were published in all top-tier glossy magazines and the hotel was voted one of the top ten most fashionable landmarks in Shanghai.