Kodak continues to make serious headway in the digital camera market. Since the last edition of Bulletin went to press, KN offices in Hong Kong and Taiwan together with affiliates in Korea, Singapore, Thailand and Australia have been working hard to support the launch of a revolutionary new compact camera: the Kodak V570. This is Kodak's first offering to flaunt its new proprietary "dual-lens" technology, and is also its first serious foray into the competitive world of style-oriented cameras.

KN and Kodak have been pulling out the stops to coordinate the Asian effort, and to ensure the "innovation with style" messaging remains consistent and impactful across the region. Glamour and glitz have been the order of the day; with grand launch events focusing heavily on influencers in the world of style, including celebrity endorsers, style gurus, fashion designers, pop stars, models and fashion media alongside countless other trend setting movers and shakers.

Reactions and coverage levels have been unprecedented and the next incarnation of Kodak's dual-lens innovation is hotly anticipated. With KN's help, Kodak has bettered its steadfast reputation for quality, innovation and ease of use, by adding yet another feather to its cap: style…darling.