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Lovers
gathered at Olympian City in Hong Kong on Lunar Valentine's
Day, to participate in a non-stop kissing competition organized
by Crest as part of fund-raising activity for "Operation
Smile". Reinforcing the message of fresh breath is
crucial to kissing, over 200 couples participated in the
event and were rewarded with toothpaste and electric toothbrushes
in return.
KN
Guangzhou helped Guangdong Mobile Communications Foshan
Branch arrange their Annual Dinner for key clients and users
in January. KN developed the event theme and arranged the
entertainment program to deliver sincere thanks to all of
the guests for their support in 2005 as GMCC celebrated
reaching five million Go-tone users in the Foshan region.
Pioneering
watchmaker Cartier held the final leg of its southern China
TANK Family rolling exhibition at the Cartier Seibu Boutique
in Shenzhen in January. To launch Tankissime, the latest
offspring of the TANK family, media and guests were turned
into stars in an on-site photo studio to model their favorite
TANK watch. Hong Kong TV star Jessica Hsuan was on hand
at the launch of the four-day exhibition.
KN
Hong Kong recently helped Lipton launch a tea revolution
with the introduction of Lipton Ch'a, a new concept that
aims to spark fresh enjoyment among caf¨¦ goers. A press
conference and trade party was held to announce the strategic
partnership between Lipton and Tsit Wing Group, where guests
tasted the new drinks which include Cha latte, spice shot
and sun shine lemon.
Good
news for tennis lovers as adidas and Stella McCartney continue
their incredibly successful collaboration with the launch
of their second sport performance design collection in Hong
Kong. The highlight of the line this season is tennis apparel
and accessories. The launch event, featuring local pop-singer
Janice demonstrating basic tennis skills, was held at Pacific
Place, a prestige shopping mall in Hong Kong.
Ketchum
Newscan Taiwan partnered with Laneige of the Korean cosmetics
group AMOREPACIFIC to launch its spring collection of make-up
products in a crowded and noisy cosmetics marketplace. The
press conference in Taipei featured a survey and a make-up
demonstration on how to become a classic Chinese beauty
"small face girl". Former TV anchorwoman, Yi-
zen (Jocelyn) Wang acted as MC and media draw.
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