Making Headlines

 

Lovers gathered at Olympian City in Hong Kong on Lunar Valentine's Day, to participate in a non-stop kissing competition organized by Crest as part of fund-raising activity for "Operation Smile". Reinforcing the message of fresh breath is crucial to kissing, over 200 couples participated in the event and were rewarded with toothpaste and electric toothbrushes in return.

KN Guangzhou helped Guangdong Mobile Communications Foshan Branch arrange their Annual Dinner for key clients and users in January. KN developed the event theme and arranged the entertainment program to deliver sincere thanks to all of the guests for their support in 2005 as GMCC celebrated reaching five million Go-tone users in the Foshan region.

Pioneering watchmaker Cartier held the final leg of its southern China TANK Family rolling exhibition at the Cartier Seibu Boutique in Shenzhen in January. To launch Tankissime, the latest offspring of the TANK family, media and guests were turned into stars in an on-site photo studio to model their favorite TANK watch. Hong Kong TV star Jessica Hsuan was on hand at the launch of the four-day exhibition.

KN Hong Kong recently helped Lipton launch a tea revolution with the introduction of Lipton Ch'a, a new concept that aims to spark fresh enjoyment among caf¨¦ goers. A press conference and trade party was held to announce the strategic partnership between Lipton and Tsit Wing Group, where guests tasted the new drinks which include Cha latte, spice shot and sun shine lemon.

Good news for tennis lovers as adidas and Stella McCartney continue their incredibly successful collaboration with the launch of their second sport performance design collection in Hong Kong. The highlight of the line this season is tennis apparel and accessories. The launch event, featuring local pop-singer Janice demonstrating basic tennis skills, was held at Pacific Place, a prestige shopping mall in Hong Kong.

Ketchum Newscan Taiwan partnered with Laneige of the Korean cosmetics group AMOREPACIFIC to launch its spring collection of make-up products in a crowded and noisy cosmetics marketplace. The press conference in Taipei featured a survey and a make-up demonstration on how to become a classic Chinese beauty "small face girl". Former TV anchorwoman, Yi- zen (Jocelyn) Wang acted as MC and media draw.