Butterfly Dreams was the overriding theme for the launch of the new collection from Swatch in Shanghai in February. On a cold and bleak afternoon, KNSH's creative proposal to turn the launch venue into a spring time garden using butterflies and a maze as key visuals was a breath of fresh spring air and 51 media from 40 publications present were entranced.

The fast-paced 15-minute choreographed presentation featuring two dancers and three models brought Swatch's fun, quirky, colourful and totally wearable watches to life, while providing ample photo opportunities.

The launch was the latest event in Swatch's ongoing program with KN Shanghai that has included support of its sports sponsorships in addition to product launches.