New Clients for Ketchum Newscan

 

The New Year has brought in a number of new clients to the KN network, which have both strengthened and broadened our client portfolio in all of our principle practice areas.

KN Hong Kong in particular has secured a number of significant wins. The Corporate Team have made a return to the financial services industry by winning a competitive pitch for British fund management house Schroders (Hong Kong). The team will provide media counsel and implementation for fund products and company and executive profiling. United Airlines has also been added to the Corporate Team's already comprehensive portfolio of aviation clients after winning the local market brief in a competitive pitch process. The technology team has started a B2B program for IT auditing training and certification association ISACA in Hong Kong and Singapore extending the work Ketchum San Francisco has already been providing for the client. Finally the Hong Kong Finance Team has brought on board the Chia Hsin Cement Greater China Holding Corporation for a retained media and investor relations program.

Other big names have been won elsewhere in the network. KN Guangzhou and Shanghai will be coordinating an integrated PR campaign for Wrigley's Doublemint in Guangzhou, Shanghai and Beijing in June. In another multi-market project the Guangzhou team will be rolling out a consumer education program for regular healthcare project client MeadJohnson in Chengdu, Shanghai, Guangzhou and Shenzhen in April. Finally, KN Shanghai has started work on a retainer program with lifestyle brand Quiksilver following the successful implementation of the MegaRamp's Jump event last year.

We look forward to demonstrating our passion for precision in long and successful relationships with all of our new clients.