In early March, Ketchum Newscan Hong Kong and Beijing worked hand in hand to support Timberland, the world's premier icon of outdoor boots and clothing, in taking its first steps into the Mainland China market. At a special launch event at The Commune at The Great Wall in Beijing, senior executives from the US, Asia Pacific and Greater China were joined by more than 50 trade associates from Mainland China and over 100 media from Beijing, Shanghai, Guanghzou, Shenzhen and Hong Kong.

The venue set the stage for guests to experience Timberland's unique brand values in a spectacular outdoor environment. A host of Timberland products, including the Classic "Yellow" Premium Waterproof Boot, the 2006 Spring Casual Collection and outdoor apparel, were showcased against The Great Wall's stunning scenery. The great outdoors experience was extended with a jeep safari for guests around the area.

The climax of the event was the participation of world-renowned Chinese movie star Chow Yun-fat, who led the guests in planting trees as part of Timberland's worldwide commitment to building a better future for the communities they operate in.

Michael Harrison, Senior Vice President of Worldwide Sales and Marketing for Timberland, was very excited to witness another milestone event in Timberland's expansion. "This is a great show that has successfully showcased our boots, brand and belief to our target audience in China," he said.